Defining Your Digital Specs
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Determining your digital specifications is perhaps one of the most difficult challenges contemporary publishers face. In what format should you accept advertising? This month, Columnist Eve Asbury answers a question submitted by a publisher, Bridget Burns, who is in the throes of working out her title’s spec sheet.
Bridget Burns: I have seen many changes in the publications world, and I will say that this digital one is the most confusing. We are finding out that we must trust our prepress house with the intangible, and it’s a bit scary.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in