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To convey the recent success of organ and tissue donations in Colorado, TDA Advertising & Design turned to a subject rarely (if ever) seen in commercials: gerbil gravestones.

The Boulder, Colo., shop recently launched a new TV spot for the Donor Awareness Council in Denver that cites the donations’ success, while noting there’s still work to be done.

The spot shows a crafts man carving gravestones in his workshop. “Business has slowed down some,” he says in a voice over.



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