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Gabriel Diericks Raz-idlo has promoted one of its own to partner, merged with a crosstown agency and changed its name.
The Minneapolis shop merged with two-year-old agency Kaleidoscope. Kaleidoscope’s founder, Jim Bendt, will join the former-GDR as president and partner.
Meanwhile, Doug deGrood, a former associate creative director at GDR, was promoted to creative director and partner. Former partner Marianne Diericks is leaving the agency. Mark Razidlo will continue in a more hands-on role, according to Gabriel.
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