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BOSTON–New England agencies Cronin & Co. and Wallwork & Curry are joining forces in an effort to stay competitive as the economy continues to sag.
Cronin, Glastonbury, Conn., has acquired Boston’s Wallwork & Curry; terms between the privately held independent agencies were not disclosed. Sources estimated the price tag for a shop Wallwork & Curry’s size at $1-3 million.
Wallwork & Curry reported 2000 billings and revenue of $38 million and $5 million, down about 10% each from 1999.
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