Keeping Tech in Check
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
For the second edition of the Publishing Executive Technology Issue, contributor Brian O’Leary penned a piece entitled “The Technology Conundrum,” which posits that the technological tools we employ tend to ingrain the assumptions we used to design the tools themselves. The article is a cautionary tale.
As O’Leary suggests, as we sort through the various new technologies that arrive in the market, we must force ourselves to question what problems they serve to solve.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in