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Instead of Traditional Torture Tests, Focus Is on Jumper Cables
CHICAGO–Ogilvy & Mather moves away from depicting dramatic “torture tests” in a campaign for Sears Roebuck & Company’s DieHard car batteries that breaks today.
“We thought it was time to find a new way to portray DieHard,” said Linda Garrison, general manager of the agency’s Chicago office. “You still get a sense of the stature and leadership of the brand.”
The new effort depicts the different ways DieHard owners use their no-longer-needed jumper cables.
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