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In its first campaign for new client United California Bank, Ground Zero is taking a no-nonsense approach that seeks to assure consumers that their loyalty is the life blood of the bank, which has a new name and brand identity. The tagline is “Being good to you is good for us.”
Ground Zero re cently won the creative portion of the account from J.R. Navarro & Associates [Adweek, June 18]. Ads seek to establish an identity for the 115-branch bank, formed via the merger of Sanwa Bank California and Tokai Bank of California.
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