Internet Phone Provider Shops $50 Mil. Account

Net2Phone, a company that offers telephone service over the Net, is talking to agencies about its global ad business, the client confirmed. The size of the account was not disclosed, but sources said spending would be about $50 million.
Net2Phone, based in Hackensack, N.J., a unit of IDT, is available in several countries and wants an international ad campaign, said Jonathan Reich, the client’s evp of corporate development and marketing. Investors in the company include AT&T, British Telecommunications and Liberty Media Group.
“They’re looking for an international, multimedia campaign focusing on their Net2Phone and Net2-Phone Direct products,” said one source.