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Medical Consortium Mulls 3 Finalists
BOSTON–A trio of agencies last week advanced to the final round of the review for the $3-4 million advertising account of CareGroup Healthcare System, a consortium of regional medical facilities.
Cronin & Co., Glastonbury, Conn., was the lone New England contender to advance, joining MRA, Syracuse, N.Y., and BVK/McDonald, Milwaukee, in the final round.
Allen & Gerritsen, Watertown, Mass., and Kelley Habib John Integrated Communications, Boston, had been semifinalists, along with Fletcher Martin Ewing, Atlanta, and Princeton Partners of Princeton, N.J.
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