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NEW YORK

Publicis New York hired Charlie MacLachlan as senior principal, group account di rector on the Siemens business, a newly created position. He reports to chief marketing officer and management director Jennifer Garr. MacLachlan joined the shop from CNBC in New York, where he served as director of marketing from December 1999 to June of this year. Before that, he was senior vice president, ac count director at BBDO New York, where he worked on General Electric, Gillette, Pepsi, Visa and the U.S.

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