BigStar Out of E-tail Biz

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Beleaguered Internet company BigStar Entertainment has quietly abandoned the online retail portion of its business, no longer selling videos and DVDs but still offering entertainment news and a movie-information archive, like rivals IMDB.com and IFILM.

BigStar had offered 45,000 videos and DVDs for sale at its site via third-party affiliates. But customers trying to order items now are receiving e-mail notifications from the company explaining that e-tail is just too tough a business at which to make money.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in