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Newly unveiled posters tout the Boston Metro as a quick, comprehensive read for commuters on Massachusetts Bay Transportation Authority trains.
About 500 posters appear on cars along the MBTA’s Green Line; Metro may expand the campaign later this year to other subway lines, according to publisher Russel Pergament. Omega Advertising, Boston, handles the assignment for Metro.
One poster shows a dog carrying a newspaper in its mouth alongside one of Metro’s now-ubiquitous news boxes. Copy reads, “There’s a better way to get the news,” and ends with the tag, “All the news you need to know.”
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