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The hapless Wile E. Coyote has chased the Road Runner for years, and he is as dogged as ever in a new ad from Euro RSCG/DSW Partners.
The Salt Lake City shop recently broke an animated spot for InFocus data/video projectors in which Wile deploys the com pany’s technology to chase his swift-footed nemesis.
“The cartoon format gave us the opportunity to break through the clutter of technology-product advertising using one of the world’s most famous animated personalities,” said Jeff Bagley, partner and creative director at DSW.
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