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NEW YORK — BBDO has sold a new campaign to Fedex after a meeting on Monday (June 18) at the client’s Memphis, Tenn., headquarters.
The New York shop has handled the estimated $85 million account since 1989. In recent months, the relationship was said to be in jeopardy after the client requested top creative personnel changes and expressed dissatisfaction with creative concepts. [Adweek, June 4]. Shortly after that, FedEx began talking to search consultants, sources said, and many anticipated an agency review if BBDO’s last-ditch effort was not successful.
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