Holland Mark Slashes Again

For at least the third time in recent months, Holland Mark has trimmed its staff.

The Boston-based agency, New England’s largest independently owned ad shop, cut about 12 people across all departments, an agency representative said. “There’s no specific reason [for the latest cut],” she said. “It’s what’s going on in the industry right now. It’s an effort to work smarter.”

The New England agency community has been battered especially hard this week, with Holland Mark’s cutback being the latest in a string of troubling developments.