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NEW YORK — Leading satellite television provider DirecTV said Monday that its subscriber growth will drop from previously forecast levels because of a slowing economy, sluggish sales in rural areas and a change in its marketing strategy in Latin America.
In a conference call with investors, management of DirecTV parent Hughes Electronics Corp. also conceded that their involvement in ongoing negotiations over a possible merger of the company with News Corp.’s Sky Global Networks satellite assets had distracted attention from operational management of the business.
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