NEW YORK — At a briefing today, Zenith Media, Media Planning and Horizon Media — the three finalists vying for the $80 million Schering-Plough HealthCare Products media assignment — were told that presentations would be scheduled for the first week in July, sources said.
HealthCare Products, the consumer marketing unit of drugmaker Schering-Plough Corp., pared the finalists down from an original set of five contenders that included Creative Media and another undisclosed shop. The incumbent was TN Media, New York.
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