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The word retirement isn’t likely to bring to mind Colin Mochrie of Whose Line Is It Anyway? But Sun America has chosen the actor and comedian to be the physical embodiment of a retirement plan.
Three new TV ads from Deutsch/LA are intended to remind investors 45-65 of the need for a retirement plan. Campaign spending was undisclosed; the Los Angeles-based financial services company spends more than $20 million a year on advertising.
Mochrie is silent in all three spots, and wears a T-shirt labeled “Retirement.”
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