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Cramer-Krasselt positions Spiegel as the company for the modern, independent, sensual woman in a new print campaign.
The work, running in July and August issues of women’s magazines, highlights the multidimensional role women play in today’s society. The media buy includes Harper’s Bazaar, In-Style, Lucky, Martha Stewart Living and O, The Oprah Magazine.
The $10 million campaign, C-K’s second since winning the account last year, also introduces a new tag, “Here’s to being a woman.”
“This is tremendously different than past work, which focused more on product than customer,” said Marshall Ross, the Chicago shop’s creative director.
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