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Vivian Livingston, the 25-year-old animated star of Vivianlives.com, and promotional partner Marie Claire magazine will be taking off on a road trip together this summer in a cross-platform marketing program meant to draw attention to Jeep’s new Liberty vehicle.
The fashion-forward road trip will be documented in a four-page advertorial in Marie Claire’s August issue, as well as through Flash-animated “Viv-cams” on Vivianlives.com. Additionally, users will have the chance to win a Jeep Liberty by searching Vivianlives.com
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