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A guy in a leather jacket is shown passed out on what appears to be a bathroom floor, the base of a toilet just barely visible. Hanging from a chain around his neck: an all-access CMJ Music Marathon pass.

In another ad, a girl is lying supine on a bed, a marathon pass draped across her midriff, just barely held in place by her finger.

The tagline: “Killer event.” The event in question is the CMJ Music Marathon, to be held at the New York Hilton Sept.



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