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What captured the big prize? Pathos.
The Grand Clio for TV and one gold statue went to W/Brasil, São Paulo, for its “Revista E’Poca” spot. The most advertising statues, nine in all including the Grand Clio Print, went to BMP DDB, London, for its Volkswagen, Compaq and Nicorette campaigns.
In South Beach, Fla., at the 42nd Clio Awards Festival, more than 330 gold, silver and bronze statues were awarded in print/poster, design and interactive categories, narrowed from 18,000 entries.
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