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Arnold, Boston, won the $100,000 Grand Prize at the Magazine Publishers of America’s Kelly Awards Tuesday night for its “Hey, There’s A…” campaign advertising the New Beetle for Volkswagen of America.
Emphasizing the car’s unique shape, the ads show that even a half-naked model, an exploding volcano or a daredevil stunt can’t draw attention away from the car, which is pictured in the distant background.
“Volkswagen has a heritage of really original print, going back to the glory days.
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