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Clear Ink, a Northern California shop that has primarily worked with technology clients, is treading new ground with advertising for a Nordic vodka.
The campaign promotes Christiania Vodka, a spirit created by Nordic Beverages of Oslo, Norway. Spending is $2 million.
The product was introduced recently in New York and will roll out in a dozen U.S. markets this year. It will be sold in Europe beginning in 2002.
“Clear Ink has earned a reputation for an multiplatformed, long-range approach, and this is why [they] were selected,” said Christiania general manager Berit Hafstad.
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