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Timberland Co. has dismissed The Martin Agency after four years and retained Select Resources International to oversee a search for another agency.
Timberland, the footwear and apparel brand, terminated Martin, an Interpublic Group shop, to seek an agency with broader “global” reach, Timberland spokeswoman Robin Matchett said.
“Timberland?s stock, share and sales are up,” said Martin chairman and chief executive officer John Adams. “They have a new marketing director [Frank Bifulco] who is entitled to do what he thinks is best.”
Martin’s
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