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Bill Koenigsberg was in Century City, Calif., last week to launch Horizon Media’s new offices here, but the media shop’s CEO had much to celebrate around the country and abroad.
New York-based Horizon is expanding into Atlanta and Europe and launching Horizon Sports Marketing. These initiatives will likely ensure it competes against much larger shops than it usually faces, and, in an unusual move, sell time for sports teams.
Horizon is in final negotiations for a joint venture with a group that includes Bob Kunith, GM of the former Group W Television Sales’ sports-marketing division.
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