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The Midwest Dairy Association is contacting agencies about its $6 million media buying and planning account, the client confirmed.
Chicago consultant Jones Lundin Beals was contacted to provide initial support for the review, but is no longer involved in the process, sources said. Officials at the consultancy declined comment.
MDA vice president of marketing Kevin Stiles is heading the search. Stiles confirmed the review but declined to say how many shops had been contacted or give a timetable.
The assignment is thought to be mainly radio and print, with limited broadcast, sources said.
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