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New Line Cinema has assigned media placement and print production in eight new markets in Texas and Oklahoma to Moroch Partners.
With the new territorial responsibilities, Moroch now serves the movie distributor in 15 U.S. markets. All of the accounts are serviced out of Moroch’s Dallas office.
At the same time, the agency has installed new executives to rev up promotions and to head its Hispanic marketing unit.
Andrew Christy, 40, joins Moroch as director of promotions and event marketing from Leo Burnett in Hong Kong.
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