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Three former Procter & Gamble managers have created an advertising game to market such brands as Tide, Pure and Iams.
Adternity, an online marketing agency established last year, debuted Adgames several weeks ago as another means for companies to advertise in cyberspace.
“We found banner ads are just not as an effective Internet marketing tool that people once believed,” said Jay Woffington, CEO of the Cincinnati company and former brand manager at P&G. “This is more of an engaging approach to advertising,” he said.
Adgames reaches Internet game players through three game sites.
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