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Barradas Yeaton & Wold has changed its name to Rumbletree and is attempting to refocus its offering on long-term brand-building, rather than short-term creative development.
The shop is looking to get aboard early in the branding process—à la brand consultancies—and dig in for the long haul, rather than come in at the end and execute a preordained strategy.
The new moniker comes at the suggestion of Frank Laurino, one of the Portsmouth, N.H., shop’s partners and resident drum enthusiast.
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