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The metamorphosis of the former Asher/Gal & Partners continued last week as the L.A. agency announced it was combining with Zuckerman Fernandes & Partners, a $50 million agency in San Francisco.
The new entity is called G/F/D/M (Gal/Fernandes/Dundore/Mitchell) and claims billings of more than $100 million.
ZF&P chairman Ira Zuckerman, who is scaling back his day-to-day involvement, retains that title. Ken Gal becomes president and CEO of G/F/D/M; Al Fernandes remains president and executive creative director in San Francisco.
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