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Wrigley Sets Orbit Launch With BBDO Ads
CHICAGO—Wm. Wrigley Jr. Co. will begin shipping its new Orbit sugarless gum on July 2 backed by a $20 million campaign from BBDO Chicago tagged, “Just brushed clean feeling.” Orbit will be available in green “wintermint” and blue peppermint flavors.
Coleman, FCB Employees Shift to Y&R
DETROIT—With FCB set to close its Southfield, Mich., office, Coleman Co. moved its $2 million account to Young & Rubicam here. While preparing to shutter the office, FCB Detroit executives developed criteria for their remaining clients to refer to while interviewing potential replacement agencies.
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