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NEW YORK — Christine Aguilera is at the center of Coca-Cola’s summer promotion “pop-top” contest in which winners have a chance to attend the taping of the pop singer’s music video.
Other prizes being offered include a $1 million prize and a vacation to the Florida Keys.
The campaign from Leo Burnett in Chicago is tagged, “Why not you, why not now?” and breaks on Monday (May 14) beginning with a 30-second Aguilera TV spot. In it, a teenager gives an interview describing his experience of attending an Aguilera video taping.
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