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A day on the links may be something of a religious experience for devout golfers, but does that feeling resonate with viewers?
Ground Zero looks to find out as it breaks three TV spots promoting coverage of the PGA Tour on ESPN. The Marina del Rey, Calif., agency has worked for ESPN for years, but these are its first ads focusing on the tour, which runs each year from January through November. The tagline is, “Do you believe in golf?”
“We try to put our own mark on every property we have,” said ESPN advertising and marketing director Spence Kramer.
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