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Carnival Corp. has initiated a review for the $4 million marketing account of Cunard Line.
Initial efforts for the new agency will spotlight the 2003 launch of Cunard’s trans-Atlantic Queen Mary 2, currently under construction in Saint-Nasaire, France.
The review follows the reorganization of parent company Carnival, which recently split operational duties for the Cunard and Seabourne brands. Only Cunard, which touts luxury cruise services, is up for review at this time.
Sources suggested that Sea-bourne, which caters to younger, more casual travelers, might also seek a new shop.
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