Starz Encore Work Up For Grabs

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Starz Encore Group has placed its $40 million creative and media accounts up for review.

The Richards Group, the Dallas shop that has handled creative work since 1997, will not defend. Media duties are performed by Media Planning Corp., New York, whose status in the review was not immediately available.

Starz Encore, Englewood, Colo., markets premium movie services delivered by cable and satellite, and its 15 U.S. channels include flagships Starz! and Encore.

Agency responses are due next week.





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