Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Plunging from a cliff into a dried-up lake isn’t the best idea. But with Canon, it’s safe—at least on paper.
The company’s new S600 printer is the focus of a multi tiered campaign from JSM+ Communications, Santa Monica, Calif. The $20 million push, breaking this week, is the biggest ever undertaken by the agency, which was established by Dentsu Corp. in 1992 to service Canon’s printer division.
The focus of the campaign, which includes print and TV as well as a contest, is on the printer’s individual ink tanks, which allow users to replace colors without having to toss the entire cartridge.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in