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Messner Vetere Ber ger McNamee Schmetterer/Euro RSCG is expected to take on Echo Star Com munications Corp.’s nearly $90 million account, sources said.
Contract negotiations were still under way at press time, sources said.
The New York-based shop won creative duties for the Littleton, Colo., company’s Dish satellite TV network following a review last month, according to sources. MVBMS bested three undisclosed agencies in the review’s final round, sources said.
Both agency and client declined comment.
Sources said EchoStar senior vice president of marketing Ira Bahr initiated the review after joining the company about three months ago from BBDO in New York, where he was an svp and worldwide account director.
Until now, EchoStar’s adver tising has been largely handled in-house.
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