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Butler, Shine & Stern, a midsized shop that works with such clients as Midway Games, has won the $12-15 million Weider Nutrition ad business.
The decision comes after a review that included Arian, Lowe & Travis in Chicago and VitroRobertson in San Diego.
Butler will handle national advertising work for the client, while Mars Advertising in Detroit will handle promotions and marketing projects. Among the products Butler will promote are Schiff Vitamins, Move Free and Tiger’s Milk energy bars.
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