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Ah, college. Staying up late, eating pizza, and putting articles of clothing to various unconventional and risqué uses. At least, that’s the collegiate image dreamed up by McClain Finlon Advertising for Sunneshine, a Colorado clothing retailer.
The Denver agency has created three posters targeting college-age women for Sunneshine, which has stores in Denver and Boulder. Each ad features a model wearing an expensive item of clothing and putting a less expensive one to good use.
One ad shows a woman, pantsless in a Betsy Johnson jacket, running away from a fire escape, her jeans dangling behind.
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