Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Service Merchandise resurrects a theme from a previous campaign in upcoming work from Lighton Colman.
“America’s leading jeweler” returns as the retailer’s tagline after a hiatus of nearly four years, replacing the “At your Service Merchandise” jingle. Going back to the older line ties into the Brentwood, Tenn., retailer’s plan to reclaim its position as a jewelry authority, agency executives said.
Two 30-second and two 15-second TV spots break regionally May 1, said Liz Brohan, the Chicago shop’s partner and account service director.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in