Toth Picks Up Riders Apparel

Toth Brand Imaging has added advertising chores for VF Corp.’s Riders Apparel, a sister brand of Wrangler, a Toth client for nearly two years.

Toth, Concord, Mass., assumes Riders duty from Fallon, the Minneapolis shop that held the account since 1986. Fallon would say only that it recently “parted ways” with Riders.

Riders spent $5-6 million on ads in 2000, according to Competitive Media Reporting.

To market Riders jeans, Toth will create an integrated campaign with a strong print component, one of the agency’s specialties.