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Amazon Asks Contenders for MoreCHICAGO—Amazon.com has asked the two agencies competing for its $35 million global advertising account to "flesh out" their creative pitches, sources said. The San Francisco company is said to have liked portions of the ideas pitched by Wieden + Kennedy, Portland, Ore., and Leo Burnett, Chicago, but wanted to see more. Amazon parted with incumbent FCB, San Francisco, in December. A decision could come by early May, sources said. Digitas to Build Bestbuy.com RelationsCHICAGO—Bestbuy.com has awarded its relationship marketing account to Digitas in Boston following a review, sources said. Contenders included incumbent Tribal DDB, New York, and Carmichael Lynch in Minneapolis, sources said. Agency executives either could not be reached or referred calls to the client. Bestbuy.com executives were not immediately available. The account will largely involve interactive work for Best Buy properties, which include retailers Sam Goody and Suncoast. Last week, the Minneapolis company's in-house agency, Best Buy Advertising, awarded its $50 million national broadcast buying account to Starcom North America in Chicago. Jiffy Lube Reviews $18 Mil. AccountDALLAS—Jiffy Lube has put its account, worth more than $18 million, up for review after parting with The Richards Group. Friction between the Dallas-based agency and new management at the nation's largest auto lube chain contributed to the relationship's demise, sources said. The national review is in an early stage, with Houston-based Jiffy Lube considering large shops only. GSD&M, Austin, which handles the client's media buying and lubricant brands, will not participate due to a roster conflict with Wal-Mart, which also has an auto service division. Y&R Touts Barilla's Tortellini, Dressing CHICAGO—Young & Rubicam here introduces a new tortellini pasta and pasta salad dressing for Barilla in a TV campaign breaking this month. The spots for the Lincolnshire, Ill., company use a lighthearted tone, such as two Idahoans beating Italians in a cooking contest and a man deserting his steak for pasta salad at a barbecue. The tortellini work carries the tag, "Taste that defies expectations," while the salad dressing spots use, "Your pasta never had it this good." Billings were undisclosed. Giant Eagle Flies to Richards GroupDALLAS—Grocery store chain Giant Eagle has selected The Richards Group to handle its $15 million account following a review. The Dallas agency bested finalists Doner, Southfield, Mich., and Hill, Holliday, Connors, Cosmopulos in Boston. Agency principal Dale Hruby led the pitch for the Pittsburgh-based client. Powers Connects With Handyman AccountCHICAGO—Powers Agency won Handyman Connection's $5 million account after a review. The Cincinnati shop will handle advertising, media and public relations for the international home repair and remodeling service, also based in Cincinnati, the agency said. Advertising for Handyman was previously handled in-house.

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