Agency News

NEW YORKVeteran advertising executive Jim Meyer formed Golden Square, a brand and marketing consultancy. Meyer left his post as president and chief strategy officer of M&C Saatchi in February to open the new shop. Golden Square will offer services in brand development and marketing strategy, with an emphasis on segmentation and targeting techniques. The new consult ancy has been occupying temporary space at M&C Saatchi since February, and the two companies have been collaborating on clients, including KBC Financial Products and The Deal. Ross University tapped marketing firm Media Logic in Albany as its marketing partner. The New York-based university, which has campuses in the Caribbean, offers doctorate-degree programs in medicine and veterinary medicine. Media Logic will undertake a strategic branding ini tiative to position the university with prospective students, the academic community and alumni; the initiative will include logo development, naming conventions, collateral, advertising and corporate communications. Spontaneous Combustion in New York completed extensive type treatment, animation and compositing for several 15- second spots for Alamo Rent A Car in Fort Lau derdale, Fla. Created by FCB in New York, the campaign, which includes "Lines," "Stampede," "Shopping" and "Nor mal," rolled out nationally in mid-February. Spontaneous, a digital studio that specializes in design, visual effects and animation for the advertising, broadcast and film industries, also designed and produced two five-second stand-alone sponsor IDs for Heineken and its agency Lowe Lintas & Partners in New York. The two IDs aired during this year's Grammy Awards.Days Inns Worldwide entered into an agreement with MyAdGuys in New York to provide the Days Inn hotel franchisees with an Internet-based service to customize their ads, fliers, rack cards, bro chures and billboards at the click of a mouse. Franchisees will access the My AdGuys service through their Days Inn intranet portal. There they can choose from a library of Days Inn marketing materials in template form to customize each advertisement or collateral piece for their hotels for less money than traditional ad-agency services would cost. The program goes live this summer. The marketing materials were created by the client's ad agency, Decker in Glastonbury, Conn. MyAdGuys provides a Web-based marketing platform for brand marketers. TBS Media Management changed its name to Catalyst. In addition, the media agency, which has offices in New York and San Diego, completed a move and expansion of its West Los Angeles office. Founded in 1960 as RDR Associates, the company changed its name to Time Buying Services in 1969 and to TBS Media Management in 1996.The Advertising Council selected Roger Enrico, chairman of the board and CEO of PepsiCo, as the recipient of its 48th Annual Public Service Award. Each year, the Ad Council's Public Service Award is presented to a business leader who has demonstrated an outstanding commitment to community service and volunteerism. Mr. Enrico will receive the award at the Ad Council's 48th Annual Public Service Awards Dinner, which will be held in November at the Waldorf-Astoria Hotel in New York. M Booth & Associates, a New York public relations agency, entered into an alliance with Web design firm groundzero. The alliance enhances Booth's consolidated Internet services called Cyberbr@nding, which provide clients with business-to-business and consumer marketing support for corporations and brands. Booth's alliance with groundzero will enable the agency to provide one-stop shopping services to help clients manage, enhance and maximize their presence in new media as a way to build a brand or corporate presence, differentiate products, reach new customers, manage reputations and/or handle the flow of information in crises and emergencies. Nancy J. Friedman PR will conduct public relations campaigns for Virot, Summit Hotels & Resorts, The Winnetu, Grace Bay Club, Marriott's Harbor Beach Resort & Spa and www.amer icanexpress.com/dining. The New York agency is responsible for the launch of chef Didier Virot's restaurant Virot in Manhattan. For London-based Summit Hotels & Resorts, NJFPR will spearhead a media relations campaign to build awareness of the hotel group's new rebranding program and e-commerce programs. The agency will spearhead a media relations campaign for The Winnetu in Martha's Vineyard to introduce the newly completed resort to consumer and trade audiences. NJFPR will also lead the awareness-building efforts on behalf of Grace Bay Club, a resort in Turks and Caicos, and Marriott's Harbor Beach Resort & Spa in Fort Lauderdale, Fla., repositioning the just-renovated resort around its new high-end spa. The agency's program for americanexpress.com/dining will involve awareness generation for the travel and entertainment Web site's new integrated restaurant-reservations feature.The Hong Kong Tourist Association, the official government-funded body that represents the Hong Kong tourism industry, hired Hill & Knowlton to handle all media relations and promotions in support of Hong Kong's marketing efforts in the United States. NEW JERSEYNutrition 21, which develops and markets proprietary, science-based nutritional ingredients to vitamin and supplement manufacturers, hired Turchette Advertising. The client is headquartered in Purchase, N.Y. The Fairfield agency will be responsible for all of Nutrition 21's print advertising, collateral and trade show materials. Thomas Edison State College tapped Block Advertising and Marketing in Verona to partner in the development of the creative materials needed to implement the college's marketing-communications strat egy. Thomas London, managing partner of Block, is handling the account. Located in Trenton, the college offers 15 degrees in 100 major areas of study. Block Advertising's integrated-communications program for the college includes print, radio, TV and Internet advertising.Creative Marketing Alliance won ASTRA awards in two categories at the 2001 New Jersey Communications, Advertising and Marketing Association Awards Celebration and Dinner. The Lawrence ville marketing-communications company won in the Special Event Material category for its own Corporate Holiday Card, the third year it has won in this category. The shop also won in the Direct Marketing, Business-to-Business category for its three-dimensional direct marketing piece for Crescent/Stonco.

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