A Tale of Two Billboards

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What a nice friendly rivalry we’ve got here.

Driving to his client Oracle’s offices in Redwood Shores, Calif., a few weeks back, Grey executive creative director Dave Tutin happened upon an IBM billboard on High way 101 that featured men in spacesuits and the headline “They have come in search of better software.” Ever the prankster, Tutin mentioned it to Oracle guru Larry Ellison, then phoned his fellow Greyites and a few days later got a board up nearby that read: “If you’ve come in search of better software, you’ve come to the right place.

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