Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — Dick Ebersol thought he had a winning idea — partner with pal Vince McMahon of World Wrestling Federation fame to start the first big sports league with a network owner.
The NBC Sports chairman was way off the mark. The venture lost tens of millions of dollars as XFL telecasts set record lows for prime-time ratings. NBC — burdened by disappointed affiliates — probably will announce within the next week that it will stop airing games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in