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Toyota last week said it will not yank its $400 million ad account from Saatchi & Saatchi as a result of marketing materials created by the agency that were deemed by some to be racially insensitive.
Rev. Jesse Jackson last week blasted Toyota and Saatchi for a promotional postcard showing a smiling black man who sports a bright gold SUV-shaped tooth jewel. Jackson maintained it is not the first instance of insensitivity in Toyota’s advertising and urged a consumer boycott of the automaker.
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