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Integration capabilities and a snapshot of an agency’s corporate culture are among the key points outlined in the questionnaires recently issued to about 10 possible contenders in the Michelin review.
The Greenville, S.C.-based client has asked shops to submit a videotape defining “particular strength(s) or expertise in marketing and communications development” and requests that each one “characterize your agency’s corporate culture.”
Sources said more than 10 shops have received the RFPs, which are due back today for the first leg of the estimated $35 million review.
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