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Verizon Communications’ consolidation of its $300-400 million creative account at Lowe Lintas & Partners began late last year when Lowe Lintas got a tip from sister shop Draft, sources said.
That shop, whose New York office had worked for the telco since 1995, knew Verizon, which already was consolidating its media business at Zenith Media and Draft, was mulling a similar move on the creative side, said sources.
For years, Verizon had used several general-market shops-most recently Arnold, The Lord Group and Temerlin McClain.
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