Credit Where Credit is Due

In an unusual move, Baldwin & Stone is using a pro bono campaign for the South Shore Chamber of Commerce as a self-promotional vehicle.

The ads are appearing in The Boston Globe, other daily newspapers and on billboards throughout Boston’s southern suburbs. They feature the line, “Another quality ad by Baldwin & Stone” and a small agency logo in one corner.

“To put a brand on an ad is distinctive,” said Paul Stone, executive vice president and creative director at the Cambridge, Mass.,